The ARPU for Belgacom's IPTV service increased from 12.0 euros at the end of 2006 to 16.1 euros at the end of 2007. It stated that this increase in ARPU is the result of the end of its "Try&buy" offer and increased usage of new services.
Belgacom also stated that it invested 109 million euros in 2007 for its Broadway VDSL FTTN project. It invested 91 million euros in 2007 for its TV service.
Belgacom added more new subscribers in 2007 (166 to 128 thousand) than Telefonica, which serves a much larger market in Spain compared to Belgium. Belgacom is doing well against strong cable competition. I expect that this trend will continue through 2008.