Time Warner has called a halt to its IPTV experiment that it offered to 9,000 subscribers in San Diego. Time Warner provided the abiity to these subscribers to view all 75 cannels that it offers over a PC. Less than 90 people per day used the service.
The PC did not become a replacement for the TV in. Instead, the channels accessed from PCs were used almost as a second thought. Viewers typically would be working on their computer and trying to keep on top of a live sports event or the news.
Time Warner found that the technical approach in this trial was not scalable and is working on a better approach.
While this shows that IPTV on a PC is not a slam dunk, it would be a mistake to count it out. The important usage cases have yet to be defined. In any case, Time Warner has not given up on it and is continuing to develop the technology.
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