Belgacom added 63,000 IPTV subscribers in 4Q08, giving it a total of 506,000 at the end of 2008. It stated that it had a 30 percent share of the Pay TV market at the end of 2008. It now supports a second TV in the home using VDSL. There were 65,000 customers with a second TV at the end of the year. It IPTV ARPU grew to 17.2 euros during 2008 largely through the improved success of on demand services. Its total IPTV revenue grew to 86M euros in 2008.
Belgacom offers HD services using VDSL, which is available to 64 percent of the Belgian population. The ADSL-based IPTV service is available to 86 percent of the Belgian population.
Belgacom is making good progress and is showing how other operators in Europe can succeed in a cable-dominated market.
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