Showing posts with label HBO. Show all posts
Showing posts with label HBO. Show all posts

Saturday, June 23, 2007

HBO to go MPEG-4 HD

The premium channel HBO announced that it will introduce HD versions of all 26 of its channels in MPEG-4 format. HBO said that it had no choice because of the bandwidth savings of MPEG-4 over MPEG-2. This transition will start in the fourth quarter of 2007 and complete in the first quarter of 2008. HBO will transmit the HD channels using 8 Mbps of bandwidth for each.

This is good news for the TelcoTV providers virtually all of whom will used MPEG-4 as their native format for HD programming. They can take these MPEG-4 feeds and use them directly.

It is not as simple for the cable companies. They will have to transcode these MPEG-4 feeds to MPEG-2. This involves extra expense for the transcoders and potentially some loss of quality.