BT announced that it had 214 thousand IPTV subscribers at the end of 1Q08, which is an increase of 94 thousand during the quarter. It had 250 thousand IPTV subscribers as of its announcement on May 15, 2008.
BT stated that it added more TV subscribers during 1Q08. It said that Sky satellite added 56 thousand subscribers and Virgin cable added 37 thousand subscribers during 1Q08.
BT stated that 68 percent of its BT Vision subscribers take a premium package when they subscribe to the service. It offers 4,660 hours of on demand content and had an average of 29 views per month per subscriber.
BT had an excellent quarter with its BT Vision IPTV service. It appears that its strategy of supplementing Freeview digital terrestrial broadcast TV with on demand services seems to be working for it. The one question is what kind of ARPU is it generating.
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