Swisscom stated that it had 64 thousand paying customers at the end of 1Q08, adding 5 thousand during the quarter. The average cost per new customer, including installation, devices, and so on was reduced to under $US950. At the end of February, Swisscom added four HD , and launched an offering for first-time users, without a hard-disk recorder. It stated that its marketing activities were stepped up in April.
IPTV sales Swisscom appear to have slowed down in 1Q08. Stepping up its marketing efforts seems to be an appropriate thing for it to do.
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