Monday, January 26, 2009

Deutsche Telekom Announces IPTV Winner

The PIN Project, entered by IPTV developer team Trenfield and Regner, was declared the winner of the Deutsche Telekom Interactive TV Award.

With the PIN Instant Information System, useful additional details to go with the program on the TV screen, such as links to further information or the recipe of the menu that is being prepared in a cookery show, can be downloaded and shown in an inconspicuous little pop-up window on the edge of the screen. Using the remote control, viewers can then, by simply pressing a button, send the information as an URL or a text message to their PC or mobile phone and access it later whenever they want. The Instant Information System delivers information directly and spontaneously. No film is interrupted and no viewer is pulled out of the entertainment. Viewers decide for themselves whether they want this extra information and can activate the PIN system as and when required.

As the winner of the Deutsche Telekom Interactive TV Award the Trenfield/Regner team can now look forward to a further €200,000 in award winner’s prize money.

This has been an interesting exercise. It will be interesting to see if any of the leading applications in this contest catch fire in the IPTV market.

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