Motorola introduce an IPTV store front system for Microsoft's Mediaroom. Its Storefront 1.0 software enable to offer IPTV and Internet services along with physical goods. The system could support the sale of a video on film, the DVD of the same film, and ring tones associated with the movie.
This is the kind of capability that IPTV providers need to distinguish their services. The more these services become integrated with the Internet, the better.
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