Thursday, February 26, 2009

Nielson Publishes 3 Screen Usage Statistics

The Nielson Company has issued its 4Q08 three screen video usage survey for the U.S. This survey shows TV viewing, time shifted TV viewing, Internet usage, Internet video viewing, and mobile TV viewing.

Regular TV viewing dominates in terms of the number of viewers as well as the amount of time spent viewing. The demographic breakdown shows that the age groups above 55 are the most avid viewers of regular TV. The age groups between 18 and 34 watches the most Internet videos. The age groups between 25 and 44 make the most use of mobile video.

This report shows that the new technologies are most used by younger people, but that traditional TV is still very strong. It will be interesting to see how these trends hold as this population ages. I think that these younger groups will continue to use these new technologies, but that there viewing habits will be similar to those of their parents today.

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