Liberty Global plans to aggressively rollout digital services throughout Europe to stave off the TelcoTV offerings there. It plans to launch or expand digital video services in the Netherlands, Ireland, Austria, Hungary, and Poland during 2007. Its digital penetration is only 19 percent today. This is twice as high as it was at the end of 2005.
This posting was based on a LightReading article that can be found at http://www.lightreading.com/document.asp?doc_id=118548&site=cdn
The lack of digital services makes European cable subscribers quite vulnerable to TelcoTV offers with their significantly higher image quality. The low rate of digital penetration makes even European countries with strong cable penetration highly vulnerable to TelcoTV offerings because the digital TelcoTV services will be clearly seen as a superior offering.
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