ATT announced the launch of Yahoo! Sports Fantasy Football on AT&T U-verse TV. Viewers can use the interactive AT&T U-bar to track their fantasy football team and receive customized information on their favorite NFL teams on their U-verse IPTV service.
AT&T U-bar is an interactive feature available to U-verse TV customers that allows viewers to receive customized sports, weather, stock and traffic information on their TV. Yahoo! Sports Fantasy Football is one of several U-bar enhancements now available to U-verse TV customers at no extra charge.
Fantasy football enthusiasts can also purchase StatTracker®, a real-time application that tracks player, team and league statistics, for $9.99. StatTracker delivers snap-by-snap updates to users via AT&T U-bar, personal computers and mobile devices.
AT&T is taking advantage of its IP network to differentiate its IPTV service from its cable competitors. Sports is important to many viewers and is a good place to start these services.
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