Portugal added 70 thousand TV subscribers in 2Q08, giving it a total of 116 thousand subscribers. It states that it now has 6 percent of the 2.1 million pay TV subscribers in Portugal.
Portugal Telecom's TV offering includes both IPTV and satellite DTH services. It introduced IPTV in 4Q07 and its satellite DTH service in April 2007. The company did not provide the split of IPTV vs. satellite customers.
Portugal Telecom's TV strategy produced strong results in 2Q08. It is facing strong competition, especially in the urban areas where it only has 26 percent market share. Its TV strategy should help it regain momentum in these markets.
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