SingTel Adds 19K IPTV Subscribers in 1Q09

SingTel in Singapore added 19,000 IPTV subscribers in 1Q09 leaving it with a total of 78,000. It stated that this was the largest number of adds to its mioTV IPTV service.

SingTel continues to make progress but not has lit the market on fire the way PCCW did in Hong Kong.

Singtel Adds 13K Subscribers in 4Q08

Singtel added 13,000 subscribers to its mio TV IPTV service in 4Q08, ending the year with 59,000 subscribers. The additions in the quarter were driven by promotions and by the mio Home bundle, which includes mio TV, fixed broadband, and a fixed line at a monthly fixed price. SingTel expanded its sports content during the quarter with broadcast rights secured for the Italian Serie A soccer matches.

Singtel got itself out of the doldrums that it experienced in the previous quarters of 2008. Hopefully this trend will continue.

Singtel Adds 1K IPTV Subscribers in 3Q08

Singtel added about 1,000 new subscribers to its mio TV IPTV service, giving it a total of about 46,000 subscribers at the end of the quarter. The company experienced churn due to the expiration of its introductory “waiver of minimum spend” promotion.

In September 2008, Singtel introduced SeasonPass an on demand service which provides viewing of the latest season of Hollywood hit TV shows within 24 hours of their US telecast time, following deals with 3 major Hollywood studios.

Singtel is demonstrating once again that introductory offers that involve a significant increase in monthly fees after some period of time leads to significant churn when the promotion expires.

Singtel Adds 2K IP Subscribers in 2Q08

Singtel added about 2,000 new IPTV subscribers to its mio TV IPTV service which brought the total to more than 45 thousand at the end of 2Q08. The number of new subscribers was offset by the loss of subscribers that did not renew after the original promotion period expired.

Singtel has a deal with Disney-ABC International Television, Twentieth Century Fox and Warner Bros. International Television Distribution, that makes it possible for its mio TV service to screen over 50 top US series as early as 24 hours after their US premiere.

Singtel is experiencing the same problems that other service providers have had converting introductory promotions to long term subscriptions.

Singtel at 44K IPTV Subscribers

SingTel in Singapore had 44 thousand mio TV IPTV subscribers at the end of 1Q08, an increase of 17 thousand during the quarter.

SingTel's growth remains steady. It also added 17 thousand subscribers in 4Q07.

SingTel has 27K IPTV Subscriber

SingTel in Singapore announced that it had 27 thousand mio TV IPTV subscribers at the end of December 2007. This was an increase of 17 thousand subscribers during the fourth calendar quarter of 2007.

SingTel appears to be doing quite well with its IPTV service. At current rates it should end 2008 with about 100 thousand IPTV subscribers.

Singtel Introduces IPTV in Singapore with HD

Singtel in Singapore introduced its mio TV IPTV services based on the Microsoft Mediaroom software. Alcatel-Lucent is providing system integration services in support of Singtel.

Singtel will provide HD content that includes movies and channels from Mega Media, an Asian HD company. VOOM HD Networks will provide HD programming selected from VOOM’s 15 HD channels along with the first local Singapore HD channel - Sling HD. Viewers can view HD content that includes documentaries, travel, music, arts, fashion and lifestyle programs.

In addition to MediaCorp's suite of free-to-air channels (Channels 5, 8, U, Channel Newsasia, Suria and Central), MediaCorp's much anticipated HD5 will also be available on mio TV. This will be the first free-to-air HD channel in Singapore which subscribers with HD-ready displays can enjoy, as all mio TV Set-Top Boxes are HD-ready at no extra cost. Singapore is among the world's first to have a free-to-air HD channel carried on an IPTV platform.

mio TV reportedly will have the largest range of video on demand titles on any Singaporean television platform. It will include movies from major Hollywood movie studios such as Sony Pictures Entertainment, Twentieth Century Fox and Disney.

SingTel's agreement with Sony Pictures Television International brings viewers Sony’s feature films at the same time as the DVD release and before they are seen anywhere else on TV.

mio TV’s a la carte price plans allow customers to pay only for what they want to watch. No longer do customers have to contend with restrictive basic tier subscription packages.

mio TV's video on will allow viewers to choose from up to 25 selected movies for unlimited viewing for only US$8 per month. All mio TV customers will also be able to receive one free on demand ‘movie-of-the month’ - every month.

Click here for a description of the channels that are available in mio TV.

The basic monthly subscription is $US10.50 per month with no charge for the set-top box. Adding DVR capabilities to the set-top box costs an additional $7.00. Click here for complete pricing information.

This is a strong service offering with HD content, video on demand, and HD. At these prices it should prove popular.