Telefonica of Spain will add 40 more broadcast channels and a new NPVR service starting in November 2007. The 40 new channels will bring its total t0 160 and include summaries of the Spanish Football League, children' channels, culture, entertainment as well as channels for ex pats living in Spain.
The NPVR service will be called "Past TV" and will provide access to broadcasts from the previous week. It will include advertisements; however, viewers will be able to fast forward through them. It will also offer a set-top box with PVR capability that will be able to store up to 100 hours.
The Imagenio IPTV service will be part of a triple play service over a 10 Mbps broadband link at €48.90 per month.
This upgrade of the Imagenio IPTV service should generate a significant acceleration its growth as long as it is supported with a strong marketing program.
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