The Italian ISP Tiscali will cease its Tiscali TV IPTV service at the end of 2008. No reason was given for the termination of the service. Tiscali TV was launched in mid-2007 and has so far attracted about 50,000 subscribers. It was the third entrant into the IPTV business following Fastweb TV and Telecom Italy. Initially only available in Cagliari, Roma and Milan, the service was subsequently also rolled out in Bologna, Florence, Genoa, Naples, Palermo and Turin. There were also plans to take it national. Tiscali TV offered a number of personalised TV services but failed to contract programming from Sky Italia.
Success with IPTV is clearly not easy. This shows the importance of content. It is not possible to succeed in Italy without Sky Italia content.
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