Showing posts with label Portugal Telecom. Show all posts
Showing posts with label Portugal Telecom. Show all posts

Friday, February 20, 2009

Portugal Telecom Adds 101K TV Subscribers in 4Q08

Portugal Telecom added 101,000 Meo TV subscribers in 4Q08, ending the year with a total of 312,000. This includes both IPTV and satellite customers. Its Meo services offers 110 channels and 1,500 video on demand assets. The company stated that 45 percent of its IPTV customers have used video on demand are buying an average of 2.8 movies per month.

Portugal Telecom has included content from its Internet portal on the Meo TV platform, including news and geo-referenced information, such as traffic, weather and pharmacies onscreen The Meo set-top boxes are all HD ready, using MPEG4.

Portugal Telecom's TV success continues. It again added far more TV subscribers than broadband subscribers.

The company did not state how many IPTV subscribers it has. One of our readers said that IPTV accounts for about 2/3 of the total. This would give a bit more than 200,000 IPTV subscribers.

Thursday, November 13, 2008

Portugal Telecom Adds 95K TV Subscribers in 3Q08

Portugal Telecom add 95,000 IPTV and satellite customers in 3Q08, leaving it with a total of 211,000 at the end of the quarter. It stated that its TV offer is reducing churn and attracting new voice and data customers as around 60% of IPTV net adds are new customers.

In June 2008, Portugal Telecom included Disney Channel in its basic offer. It broadcasted the first free-to-air program HD to all Meo customers, including the Euro 2008 football championship as well as the Olympic Games in HD. In September, Meo started broadcasting the channels of five leading European football clubs (Barcelona, Chelsea, Inter, Manchester United and Real Madrid). In addition, it entered into an exclusive agreement with a leading Portuguese football club, Sport Lisboa e Benfica.

Meo provides more than 110 TV channels and over 1,500 VOD titles. The VOD offer, which include blockbusters from five has been used by about 40 percent of its Meo subscribers, who have consumed an average of 2.8 movies per month.

Meo TV is a real success for Portugal Telecom. It added significantly more Meo customers than broadband customers. Meo is clearly helping Portugal Telecom to increase its over all market share.

The company has not stated how many of its customers are IPTV customers. One of the readers of this blog posted that about 1/3 of its customers are satellite customers. This would give it about 140,000 IPTV customers.

Tuesday, September 23, 2008

Portugal Telecom at 200K TV Subscribers

Portugal Telecom's Meo TV service now has more than 200 thousand subscribers. Meo customers represent about 30 percent of its ADSL customers and 7 percent of its total access lines. It added more than 84 thousand subscribers since the end of 2Q08.

The Meo IPTV service over ADSL2+ provides a triple-play service mainly in urban areas. Additionally, Portugal Telecom launched in record time a satellite service to provide nationwide coverage. Portugal Telecom is also participating in the digital terrestrial television contest with both free to air and pay TV services. The 200 thousand meo TV subscribribers includes both IPTV and satellite subscribers. The company did not provide a breakdown of the number of IPTV subscribers.

Meo provides 110 TV channels and over 1,500 video on demand titles. Meo also provides features such as digital recording and pause live-TV . Its set-top boxes are all HD capable using MPEG4.

Portugal Telecom is starting to make good progress with its TV strategy. It is not clear how many of these subscribers use IPTV vs. satellite services.

Thursday, August 14, 2008

Portugal Telecom Jumps 70K TV Subscribers in 2Q08

Portugal added 70 thousand TV subscribers in 2Q08, giving it a total of 116 thousand subscribers. It states that it now has 6 percent of the 2.1 million pay TV subscribers in Portugal.

Portugal Telecom's TV offering includes both IPTV and satellite DTH services. It introduced IPTV in 4Q07 and its satellite DTH service in April 2007. The company did not provide the split of IPTV vs. satellite customers.

Portugal Telecom's TV strategy produced strong results in 2Q08. It is facing strong competition, especially in the urban areas where it only has 26 percent market share. Its TV strategy should help it regain momentum in these markets.

Thursday, June 14, 2007

Portugal Telecom starts IPTV

Portugal Telecom launched an 88 channel IPTV service. It also has more than 80% of the cable and satellite TV business in Portugal, under the TV Cabo brand. This IPTV service includes video on demand and HD service

It owns a subsidiary that accounts for more than 90% of the landline telephony and nearly 80% of the broadband in Portugal. This subsidiary is also a leading film distributor and owns 148 movie theaters. This subsidiary will be spun off as a separate company in September.

Portugal Telecom has invested over 10 million euros in the service, and will initially launch IPTV in three target markets -- Lisbon, Oporto and Castelo Branco -- but intends to roll out the service to the entire country, with more than 100 channels, in the coming months.

Other domestic operators such as Sonae.com, Cabovisao and Ar Telecom, have also launched IPTV services, but have not built up a significant subscriber base to date.

Cable in Portugal is in about 30 percent of the homes and satellite is in less than 10 percent of homes. About 3/4 of the cable subscribers are still using analog cable, which makes them vulnerable to IPTV.

In these market conditions, Portugal Telecom should do well, as long as it performs well and it markets the service well.