True in Thailand said that it has 3 thousand IPTV subscribers and hopes to double that to 6 thousand by early 2009. It believes that the service can be profitable at that level.
True had slowed its IPTV marketing over the last year, but is now ready to relaunch the service as a premium service for affluent Thais and for foreigners rather than as a mass market service. It offers 12 channels including karaoke on demand.
True has an existing base of 2 million fixed-line users, 600 thousand broadband customers and 600,000 pay-TV subscribers.
True's IPTV results as well its new strategy are quite modest. It does not appear that Thailand will be a major IPTV country any time soon.
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