Verizon held a conference in New York City yesterday to encourage apartment building owners to bring its FiOS FTTP broadband service to their buildings. Verizon pointed to studies that indicate that a building that supports FiOS can increase 1 percent in value. Verizon expects to have most of these buildings wired for FiOS over the next three years.
Extending into MDUs can be a tough nut to crack. It can be difficult to get enough people in a building to commit to buy the new service to justify the expense of providing it. KDDI found this to be a problem in Japan. Verizon's approach of pointing out how the value of the building increases is an interesting twist, but this is likely to continue to be a tough sell.
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