ATT announced that it will reach 1 million U-verse IPTV subscribers in a few days. It expects that the service will pass 17 million homes by the end of 2008. It is also achieving 10 percent penetration within 12 months of entering a new market.
ATT also said that its U-verse service install times have decreased by 17 percent since 4Q07. More than 90 percent of its U-verse subscribers also subscribe to a broadband data service. 54 percent of its U-verse subscribers did not previously subscribe to DSL services.
ATT has put U-verse on the map as a major competitor in the U.S. pay TV market. The U.S. cable companies clearly have to include ATT as well as Verizon in their competitive calculations.
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