In its update to its strategic plan for 2009-2011 Telecom Italia stated that its goal is to increase its IPTV subscribers to 1.5 million by the end of 2011. The company had 218,000 IPTV subscribers at the end of 3Q08 and plans to have 300,000 IPTV subscribers at the end of 2008.
The goal of 1.5 million IPTV subscribers by the end of 2011 is attainable with an aggressive offering. However, the company is struggling to meet its 2008 target and has not yet shown that it has found how to generate significant growth in its IPTV service.
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