Bigband has introduced the ability for cable companies to offer a TelcoTV like IPTV service over a DOCSIS 3.0 cable modem infrastructure. This technology would enable cable companies to provide additional channels and expand their video on demand capability.
I have felt for a long time that DOCSIS 3.0 is the best weapon that the North American cable companies have for beating back the new TelcoTV offerings from Verizon and ATT. Its 100 Mbps data speed is well beyond what VDSL can provide and will be tough for Verizon to compete against with its fiber architecture.
I have also felt that the best way for the cable companies to take advantage of all of this bandwidth would be to use it to deliver TV services. Bigband is the first to make such an offering. Others will follow. This will make it that much harder for ATT and Verizon to establish themselves in this market as quickly as they can. Verizon is doing OK, but ATT needs to accelerate its rollout.
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