Swisscom stated that it intends to make long term investments in FastWeb based on a new generation of network and innovative offerings in Italy. Swisscom stated that the acquisition would strengthen it in three ways:
- FastWeb has a lead of 3 to 5 years in new technologies that will strengthen Swisscom's infrastructure.
- FastWeb has a competitive edge in multimedia applications including IPTV.
- FastWeb will boosst Swisscom's cash flows significantly since it is a high growth company with increasing cash flows over time.