Tuesday, March 13, 2007

Swisscom has 30,000 IPTV Orders

Swisscom had 3o thousand IPTV orders in February, four months after the service was introduced. Swisscom's BluewinTV service offers 100 broadcast channels and 500 on demand videos. BluewinTV is available to 75 percent of the population in Switzerland. Swisscom stated that it has not advertised the service extensively and believes that there are indications that it prevents churn.

Swisscom has had a good reception to its IPTV service. It will be interesting to see how it integrates its BluewinTV with Fastweb's TV service. I will not be surprised to see Swisscom replace its Microsoft software with FastWeb's home grown software.

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