Monday, September 24, 2007

Alcatel-Lucent Buys Tamblin for Interactive Advertising

Alcatel-Lucent has acquired Tamblin to strengthen its capability to provided interactive IPTV advertising. Tamblin is a UK company with 13 people that offers a software system called i-ZoneTV that allows TV service providers and broadcasters to build interactive advertising applications and audience response capabilities into their services. Its system is currently being used by the BBC, BskyB, and ITV in the UK. The company has also integrated its software into Microsoft's Mediaroom TelcoTV software package.

Alcatel-Lucent has been quite serious about the personalization of ITPV services and advertising for a long time. It has been working on its on personalization and audience measurements strategies. It looks like this acquisition is a real coup given Tamblin's key role in the very active UK interactive TV market.

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