Thursday, September 27, 2007

Hong Kong Broadband Promoting Fiber

Hong Kong Broadband is using its fiber to the home network to take a swipe at PCCW, the incumbent in Hong Kong. Hong Kong Broadband is a service of City Telecom in Hong Kong. Its new add states:

"How fast is broadband connectivity though old phone lines" To download a 90-minute DVD movie, for instance, old phone line connectivity takes about 113 MINUTES (1hr 53min); Fibre-to-the-Home broadband takes only 41 SECONDS to do just the same! Obviously, old phone line broadband is no match for Fibre-to-the-Home."

I think it is clear that there is significant market appeal in fiber services. Hong Kong Broadband has done well so far against a very strong incumbent, PCCW. Verizon's FiOS is showing that fiber has strong appeal in the U.S. as well.

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