ATT added 148 thousand IPTV subscribers in 1Q08 giving it a total of 379 thousand at the end of the quarter. It stated that it has achieved over 10 percent penetration in its established market areas in less than 12 months. Its U-verse IPTV service can now reach more than 9 million homes. The company stated that it is on track to achieve its goal of 1 million IPTV subscribers by the end of 2008.
ATT needs to increase its average to a bit over 200 thousand new subscribers per quarter for the rest of 2008 to achieve its goal of 1 million IPTV subscribers. It subscriber adds increased by 43 thousand in 1Q08 over 4Q07. It appears that its goal is well within reach. I think the major U.S. cable companies are going to start to take notice of ATT.
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