Light Reading published an article describing trials of targeted ad technologies that Comcast is running. Comcast is using technology from OpenTV that sends four ads to the set-top box, which selects which ad will be shown to the viewer based on anonymous demographic data.
This is an interesting approach that fits the spectrum limitations of a cable network. A telco IPTV network can use a similar approach without a limit on the number of ad choices. This is another way that cable companies are developing technologies to address advantages of IPTV deliver.
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