Friday, April 18, 2008

Comcast's new Addressable Advertising Trial

Comcast is preparing a second and larger trial of its addressable advertising technology that will include 8,000 homes in the Baltimore area. This technology provides the ability for the set-top box to select the most appropriate of a group of ads that are provided for a particular spot based on a demographic profile of the home.

Comcast appears to be serious about this form of targeted advertising to blunt a key advantage of IPTV systems. IPTV has more flexibility since it is not limited by the spectrum limitations that the cable systems have to face.

No comments: