- Digital media now accounts for almost 50% of daily media consumption and is the preferred medium for receiving marketing messages
- 41% of consumers chose the Internet as the medium they could not live without
- Only 62% of TV is now watched in real time
- 75% of the UK population rarely watch TV adverts when viewing recorded programs
This research was performed by industry analyst Redshift Research for Oxygen8.
Oxygen8 clearly has an agenda here, but these results appear to be pretty good. The lesson here is that the IPTV companies have to position themselves as new media with interactive advertising rather than old line TV content delivery companies.