Sunday, September 14, 2008

Orca and Ruwido Create Fingerprint Personalization

Orca Interactive and Ruwido have created the ability to use fingerprints to personalize the IPTV viewing experience. Orca is the Israeli middleware company that is now a subsidiary of Viaccess. Ruwido is an Austrian manufacturer of remote control devices that has been used by several European IPTV providers.

The Orca middleware will be able to distinguish user by reading their fingerprint using a Ruwido remote control. Orca stated that this will be used to personalize viewing including defining favorite channels, video on demand content, and PVR content. It can also change skins and set parental controls. It can also facilitate targeting advertising to each specific viewer.

This is an interesting approach that is simpler and more direct than requiring some kind of sign in process. It will be interesting to see how this works in a real deployment.

No comments: