Tuesday, October 21, 2008

Harmonic Ad Splicer Passes Microsoft Testing

The Harmonic ProStream™ 2000 digital video splicer has successfully completed conformance testing for real-time splicing of national MPEG-4 AVC (H.264) video streams of the Microsoft Mediaroom IPTV system. The test for the ProStream 2000 platform was administered by Microsoft as part of the Microsoft Mediaroom Interoperability and Qualification Lab (IQ Lab) program.

The Harmonic splicer can be used to replace national ads and can be used to provide different ads to specific zones or to support unique ads to a limited number of demographic groups.

The Harmonic splicer supports the advertising strategy that Microsoft announced at IBC. Microsoft’s strategy also includes more highly targeted ads that are different using other techniques, including through the set-top box.

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