KPN said that it had more than 30,000 IPTV subscribers at the end of 3Q08. It said that it built this base without advertising or promotion.
KPN had a total of 700,000 TV customers at the end of 3Q08, an increase of 64,000 during the quarter. The majority of these customers use DVB-T. KPN has increased the coverage area of its DVB-T service by 550,000 subscribers in since the end of 2Q08.
KPN has very strong cable competition and is in a battle for each household. It is using its DVB-T service to gain a video presence in cable homes serving TV sets not connected to the cable service.
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