Monday, November 24, 2008

Strong Demand for TV in Columbia

TVTelco Daily published an article that describes a survey in Columbia that finds strong demand for TV services in both rural and urban homes. It found that there are 1.3 TVs per home in rural areas and 1.8 TV's per home in urban homes. It also found that 95 percent of rural homes have TV and 99 percent of urban homes have TVs.

The primary result of the survey was that both rural and urban homes prefer TV over all other media including radio, newspapers, magazines, and the Internet.

This indicates that there will be demand for IPTV services. The problem will be to match pricing with willingness to pay.

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