I found an interesting article about Hanaro's HanaTV service in Korea. HanaTV is an over the top Internet Subscription Video On Demand (SVOD) service that now has more than 500 thousand subscribers. Hanaro's content strategy of acquiring On Demand content from the broadcasters in Korea in order to get content that is ready for the Korean market without further preparation.
This is probably the most successful Internet TV service that delivers content to TVs rather than to PCs. This service is certainly helped by the high speed broadband connections that are available in Korea compared to the rest of the world.
I have written a report called "The Battle for Broadband TV" that discusses the issues of TelcoTV vs. Internet TV. There is a free whitepaper available summarizing the results in this report.
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