Monday, August 13, 2007

TeliaSonera hits 200,000 IPTV Subscribers

TeliaSonera increased the number of its IPTV subscribers to 200 thousand in 2Q07. Most of this gain came from Sweden where the number of IPTV subscribers increased by 80 thousand to a total of 160 thousand.

TeliaSonera has turned its ability to acquire IPTV subscribers around, especially in Sweden. Of course, what it had to do is to include a basic IPTV package in its broadband service, thus making it free for all intents and purposes.

I think that this is a good strategy for many countries in Europe in Asia where the uptake of Pay TV is low. The idea is to hook them with the basic channels and then upsell them with premium content. This strategy has worked very well with PCCW in Hong Kong and should translate to other countries, if it is well executed.

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