Korea Telecom the will acquire Nasmedia, an online advertisement agency for $US28 million. Nasmedia will sell ads for Korea Telecom's IPTV and mobile Internet platforms starting in 2008. The acquisition is a response to SK Telecom, the largest wireless carrier in Korea, which bought an ad company Aircross in 2000.
The purchase of Nasmedia is one of the steps Korea Telecom is taking to transform itself from a telecom operator into a media and entertainment company. It plans to provide tailored advertisements for new media outlets.
Korea Telecom believes that its IPTV subscribers will increase five fold to 1.5 million over the next 12 months and it will become a major source of advertising income.
Advertising is becoming a major emerging source of new revenues for mobile and IPTV services globally. This is a clear trend on a global basis.
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