Cablevision, the New York metro area cable provider, has come up with a twist together with Popcorn Home Entertainment that permits Cablevision viewers to watch video on demand movies on the same day that the DVD is released rather than waiting until the later video on demand release window is reached, typically 30 to 45 days later.
The trick is that the viewer must order the DVD at the same time as he or she makes the video on demand request. The DVD will be delivered a few days after the video on demand version is viewed.
Universal Studios Home Entertainment titles such as The Bourne Ultimatum, The Kingdom, Eastern Promises, Sydney White, and the American Gangster will be available under this service. New releases are available for the price of $19.95 plus shipping and library titles cost between $9.95 and $15.95 plus shipping.
MPAA research showed that a significant number of people would buy the DVD as they leave the movie theater if it were available. This research indicates that this new service should be reasonably popular.
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