Nielson TV Viewing Numbers

Light Reading has published an article giving the results of the latest Nielson study of TV viewing in the U.S. Interesting conclusions from these numbers include:

• About 55 percent of Internet users watch videos over the Internet
• About 22 percent of TV viewers are using DVRs and is growing strongly
• The number of mobile TV viewers is about 2 percent of the number of TV users
• Average time spent watching Internet videos is only about 2 percent of the time watching TV
• Mobile TV users watch it only about 3 percent of the time spent watching TV, however more than 3 hours a month is significant for such a small screen.

It is worth looking at the tables in the Light Reading article. While Internet video is getting a lot of attention, most people just do not watch it very much. Mobile TV has not caught on yet but appears to watched on a regular but casual basis.