Belgacom added 51,679 IPTV subscribers in 3Q08, ending the quarter with 443,139 subscribers, which gives it a 30 percent share of the Pay TV market in Belgium. Its ARPU was 17.9 euros at the end of September, an increase of 11 percent, year over year. More than 85 percent of Belgian households can be served by Belgacom's IPTV service, and 54 percent can watch HD. This number will increase to 60 percent who can watch HD by the end of 2008.
The continued roll out of VDSL-2 increased the take up of second TVs. At the end of September the total number of second TV users amounted to 53,651 of which 12,063 were added in 3Q08.
Belgacom has invested 55 million euros in its IPTV service in the first three quarters of 2008, including infrastructure and set-top boxes.
Belgacom's IPTV growth continues to be strong in a very competitive market.
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