France Telecom's Orange has run a trial of an IPTV service in the UK following its success in France and has been ready to roll out. But it has decided that this IPTV service was too similar to BT Vision, and wants to rethink how the service should work. The company is looking at different business models.
Orange is also building out its own broadband network, rather than renting lines from BT, which will give it more control and better profit margins.
There has been a lot of discussion that Orange would roll out IPTV in the UK before the end of 2008. This is not going to happen. It looks like Orange is trying to reestablish its position in the UK broadband market. It does not appear that its chances for long term success are very good.
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