Singtel added about 1,000 new subscribers to its mio TV IPTV service, giving it a total of about 46,000 subscribers at the end of the quarter. The company experienced churn due to the expiration of its introductory “waiver of minimum spend” promotion.
In September 2008, Singtel introduced SeasonPass an on demand service which provides viewing of the latest season of Hollywood hit TV shows within 24 hours of their US telecast time, following deals with 3 major Hollywood studios.
Singtel is demonstrating once again that introductory offers that involve a significant increase in monthly fees after some period of time leads to significant churn when the promotion expires.
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