Korea Telecom added 102,245 subscribers to its Mega TV video on demand IPTV services in 3Q08, ending the the quarter with 808,101 subscribers. Its revenue for the services was $10.1 million U.S.
The company has just begun to deliver broadcast channels as part of its Mega TV' services , the day following the approval by the Korea Communications Commission (KCC) of its monthly rate of $11 per month U.S. The service provide 33 broadcast channels, including the four national channels of KBS, MBC, SBS and EBS, and about 85,000 movies and other video-on-demand assets.
KT is also planning to launch a premium IPTV service in June 2009, which will provide 80 channels for $16 per month U.S. The company will offer a discount $9 U.S. per month through February 2009.
Korea Telecom's video on demand service has been quite successful. It will be interesting to see how many subscribers convert to the broadcast service. Its video on demand revenue subscribers was about $4 U.S. per month in 3Q08, so the broadcast package represents a significant percentage increase in spending.
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