Swisscom added 15,000 Bluewind TV IPTV subscribers in 3Q08 giving it a total of 95,000 subscribers at the end of the quarter. The availibility of self-installation reduced the average one-time cost per new customer. At the end of February 2008, Swisscom added four HD channels in to its Bluewin TV service , and launched an offering without a hard-disc recorder.
Swisscom is experiencing steady growth of its IPTV service. It appears that its February service improvements have had a positive effect.
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