ATT Moving to Service Integration

A Light Reading article describes an ATT presentation that discusses how it plans to integrate services. ATT stated that by the end of 2008 it plans to integrate services in at least some of the following ways:

• A mobile video share service that allows cell phone users to share video with each other in real time and add a video locker so that content could be uploaded and viewed on a mobile phone, PC, or TV.
• A single voice plan to cover all devices -fixed or mobile.
• A combined plan for fixed broadband and wireless broadband.

This is a smart strategy that goes beyond bundling. It will clearly reduce churn.