Friday, March 7, 2008

PCCW at 882K IPTV Subscribers

PCCW ended 2007 with 882 thousand IPTV subscribers up from 758 thousand at the end of 2006. At the end of 2007 628 thousand of these subscribers were paying for the service compared to up from 501 thousand at the end of 2006.

PCCW's IPTV ARPU grew from $18US at the end of 2006 to $US26 at the end of 2007. It has found that its premium sports and HD offerings are important reasons for this increase. Its advertising revenue is starting to gather momentum.

PCCW now offers HD content that includes live sports events, documentaries, and entertainment programming.

PCCW is still the IPTV service to watch. It has shown how to develop a viable business model that includes a basic free service. It is also a leader in IPTV advertising and IPTV interactive services.

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