By the end of 2007, 70 thousand households had signed up for Swisscom's Bluewin TV IPTV service. This is an increase of 10 thousand in 4Q07 compared to 20 thousand in 3Q07.
The company stated that Bluewin TV had high costs associated with it, but that its TV quality has "markedly improved". It plans to start offering HD content in 2008.
Swisscom appears to be struggling with its Bluewin TV service. At this stage of its development, I would expect to see the number of new subscriber to increase on a quarter by quarter basis, or remain constant, at least.
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