Sunday, August 31, 2008

Deutsche Telekom Starts IPTV Promotion

Deutsche Telekom is offering its Entertain IPTV services is now available free for a two month test and can continue the service for 10 euros per month.

The company plans to add a radio service as part of the basic package and will broadcast Bundesliga soccer games with an interactive component. It will also offer Warner Studios films on demand as soon as they are released on DVD.

Deutsche Telekom has been taking an incremental approach to making its IPTV service more attractive. It would do better to bite the bullet and make a single dramatic move that will catch the market's attention. I think its best approach will be to bundle a basic set of IPTV channels into the broadband service rather than requiring an additional fee.

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