Broadband TV News published and article describing a conversation with NDS about its vision of the future of TV delivery. It discusses approaches to pushing content out to DVRs using content security software to insure that digital rights are enforced. The article also discusses approaches to personalized advertising based on push technology. It states that people will be shown different ads on different TVs in their home.
It has been clear for a long time that content security software is key to the delivery to a number of new services, especially push services. It seems to me that Netflix will move to this kind of model replacing postal delivery with push technology.
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