Friday, August 8, 2008

Telecom Italia adds 44K IPTV Subscribers in 2Q08

Telecom Italia had 180 thousand IPTV subscribers at the end of 2Q08, and increase of 44 thousand in the quarter and in increase of 100 thousand in 1H08. It is maintaining its target of 300 thousand IPTV subscribers by the end of 2008.

The company added 337 thousand broadband subscribers in 1H08 giving a total of 1.653 million at the end of the half. It did not announce any IPTV numbers for its Hansenet subsidiary in Germany.

Telecom Italia is continuing to add IPTV subscribers. Its rate of increase is low considering the number of its broadband subscribers and the lack of cable in Italy. I believe that it is still number two in IPTV in Italy to FastWeb.

Its goal of 300 thousand IPTV subscribers in 2008 appears possible but will require it to accelerate its sales rate.

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