Articles in Variety and Expansión.com said that Telefonica will drop its IPTV pricing to 3 euros per month next Monday. It will offer a triple play bundle at 43.90 euros. Currently a triple play package costs 6.50 euros for the set-top box and 52.90 euros for a triple play package.
Telefonica's recent lackluster IPTV results have indicated that some action was required. 3 euros per month is not the same as bundling IPTV into a basic broadband subscription as is available in France and Sweden, but it is quite close. Telefonica is in a very competitive market. This move will help it and increase its IPTV sales.
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